Infographic: 2014 Brother Small Business Survey Reveals Technology Trends

Brother International Corporation, in partnership with SCORE, mentors to America’s small business, have just released the results from the fifth annual “Brother Small Business Survey.”The survey notably revealed a surprising 72 percent of small business owners indicate new technologies will offer a bigger return on their investment than new employees (28 percent) in 2014.

Some of the more notable findings of the survey are covered in the infographic below:

 

Small Business Survey Infographic

Survey Methodology

The Brother Small Business Survey 2014 was conducted by Wakefield Research among 500 U.S. small business owners of companies with less than 100 employees, between January 17th and January 31st, 2014, using an email invitation and an online survey.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in

100 that a survey result does not vary, plus or minus, by more than 4.4 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.


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