As a small business owner, you know that promoting yourself in the communities you serve is essential to your success. But you want to do it the smart way, and make the most of every dollar you spend.
Good news! You don’t have to have a large marketing budget or dedicated staff to effectively get your name out there. There is a valuable, yet FREE web-based publishing platform that makes it easy for you to create your own promotional material from the comfort of your own office.
Here are five DIY ideas you can use to effectively and affordably promote your small business:
- Direct Mail – Sending information directly to the front doors of customers and potential customers in your area is an excellent way to promote your business. Consider including a special offer or coupon – not only will it drive traffic to your business, but you’ll be able to track how effective your mail campaign was in attracting customers.
- Posters and Window Displays – Potential customers walk past your business every day. Use posters and window displays to promote special offers, or some of your most popular goods or services. Don’t count on your signage or placards alone to draw customers – give them an enticing reason to step inside and see what you have to offer.
- Brochures/Flyers – Many communities offer co-op marketing opportunities. Reach out to other businesses in your area and ask them if they’d be willing to share or display some of your literature with their customers in exchange for you sharing or displaying some of theirs. Take advantage of opportunities to promote your business on community bulletin boards in libraries and other public places.
- Reward/Loyalty Cards – Create wallet sized cards or utilize the back of your business card for your customers that offer them a special deal or bonus after a pre-determined number of transactions. The card gives them a great reason to return to your business again and again, and it will remain in their wallet to help keep you in the front of their mind when they are making purchasing decisions.
- Thank You/Holiday Cards – Let your customers know how much you appreciate their business by reaching out to them over the holidays, or even right before your busiest times of the year. The contact will help to foster a positive impression of your business. Consider again adding a coupon or special offer in the card to drive business and help you gauge the success of your card.
As you can see, it’s not difficult (or expensive) to get your business’s name out in the community. Using a publishing platform like the Brother CreativeCenter™ is a great way to create the professional literature you need! You can print directly to your Brother Color Inkjet or Laser Printer, and produce your promotional materials right from your own office – DIY marketing at its finest.